STRATEGY

SETUP

MARKETING

STEERING

REPORTING

GROWTH

WE BUILD ALL AMAZON INFRASTRUCTURE FOR YOU.

Defining strategy

for your Brand

Launching operational activities, export  & logistics

Promoting your brand with a tailor-made Marketing strategy

Setting up processes and supporting daily activities 

Producing monthly KPI and statistics of your Amazon business

New products and markets opportunities 

your personalized action plan for success

 

1. STRATEGY CONSULTING

Amazon sellers often claim that the platform is ever changing, complicated and fuzzy. Our team is here to help you.  

 

Supply Chain Strategy: FBA, FBM or hybrid?

Did you know that Amazon offers fulfilment service for sellers in US and Europe? But there are some strict rules and eligibility criteria to meet. VANUA will create a unique strategy in line with your current supply chain processes, product offer and Amazon’s internal compliance policy.

Expansion Strategy: US or Europe, or maybe both? 

Amazon enables you to sell your products globally. We can assist you to understand your competitors, customer’s preferences, market size, price elasticity and feasibility of your brand for international exposure.

3. BUILD YOUR MARKETING AND ADVERTISING

Bespoke marketing and ad strategies increase your traffic and thus sales. We know how to do that and still stay profitable. 

 

Marketing and Advertising Management: Running campaign & promotions, wining positive customer reviews, preparing seasonal sales (Black Friday, Christmas, Cyber Monday, etc.)

Brand Store Management: Brand store is a unique place where you can promote your brand. We help you design a custom storefront adding Amazon Paid Search and Advertising.

5. REPORTING

 

Commercializing a range of products in different categories in Amazon marketplace can be challenging. To ensure better visibility, our team is dedicated to produce monthly reports based on 22 unique data points.

 

Operational Reporting: Shipments, inventories, page traffic, account health

Sales and Marketing Report: Sales by category, product and market, advertising campaign (PPC), return on investment, best seller ranking and competitor analysis

2. SET-UP YOUR ACCOUNT & OPERATIONS

Amazon is unique. Traditional retail strategies just don’t work on the world´s largest marketplace. Our aim is to be the plug of your brand into Amazon.

Account Management: Optimized contents attract customers. That’s why we build your online contents to boost visibility and accelerate sales. We also support brand registration, account set up and category selection.

Product Catalog Management: Amazon Content creation & optimization (photos, description, bullet points, etc.).

4. STEERING

The initial stage of sales on Amazon can be very volatile. Our team will drive all daily processes during the startup period until reaching operational stability.

 

Operationnal level support: We control the logistic flow, ensure the correct stock balance and manage all the contacts with Amazon regarding the product deliveries and customer feedback.

Product level integrity: Brand protection, early reviews, buy box and price monitoring.

6. GROWTH

Amazon is an ever evolving platform. The algorithm and inner trends are constantly changing. With our experience and knowledge, we help you react to the market and further develop your brand.

Continuous improvement:​ Benchmarking the competitors, improving your product features, better understanding your customers in different markets and segments.

New trends & ideas: Discover new opportunities and bring innovation to your business.

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